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  • Writer's pictureEmpire Collective Consulting

What is SEO and why does your small business need it?

Today, we’re going to be chatting about best practices to drive web traffic to your blog. SEO, or Search Engine Optimization, is the process of creating content to ensure your blog has the best chance of being featured in search engine results.

For example, if you own a photography business in Calgary, you want your site to show up on the first few pages of search results when potential clients use Google to search for photographers in your city!

At Empire Collective Consulting, we are experts at harnessing the power of SEO for our clients. We use a number of tips and tricks (and advanced SEO software!) to make all your SEO dreams come true.

But what does SEO actually do?

In simple terms, SEO employs a multitude of strategies and techniques to create SEO-friendly content. This is content that the magical interwebs (also called search engine crawlers) use to create a list of search results every time someone uses a search engine. If your content pleases the search engine crawlers, it is more likely that your website will appear higher on the search engine results. The higher you appear on search engines, the higher your web traffic - yay!

But don’t let my mystical description of search engine crawlers fool you. These crawlers are really just a complex set of algorithms that use keywords, meta-descriptions, alt-text, backlinks and hundreds of other metrics to create a list of results for every single search engine inquiry.

In collaboration with our clients, we create a set of keywords that best suit the content we are hoping to share. Then, we complete a thorough examination of similar articles online and the type of keywords used in those posts. By combining these two sets of keywords we are able to amplify your unique content through the power of SEO by using metadata to guide our way.

I still need help!

Feeling lost? Totally get it.

At Empire Collective Consulting, we use specific writing techniques and SurferSEO (an advanced SEO software) to create all of our client blog posts. This helps us elevate the profile of your content as well as the efficiency of your site.

Contact us today to find out more about our custom blog and copy editing options!

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