Top 3 reasons why you need a blog for your small business

Hey friends! Today we’re going to talk about the benefits of creating a blog for your small business.

A blog is an excellent way to share your story and brand voice online. For small businesses, consistent blogging can increase your reach on social media, create exponential market growth, and most importantly, can impact your bottom line. While creating and maintaining a blog is no easy task, the value this extra content provides is critical to a successful and cost-effective content marketing strategy.

At Empire Collective Consulting, we’re experts at the art of blogging. Not convinced? In today’s post we’ve compiled our top 3 powerful benefits of creating a blog for your small business.

Elevate your presence online by maximizing the algorithms

First and foremost, additional content on your website contributes to the overall ability to drive traffic to your site. This tactic is called Search Engine Optimization or SEO. Search Engine Optimization (or SEO) is a digital marketing strategy utilized for online writing to help boost a blog or website’s overall search visibility on universal search engines such as Google.

At Empire Collective Consulting, we are experts at integrating SEO strategies into existing and new content for your website. As a trusted consultancy, we use a number of online tools and SEO softwares to provide our clients with the most valuable content for both reader engagement and search engine effectiveness.

Establishing expertise

For small businesses and solo entrepreneurs, establishing yourself as a trusted source of information is critical in attracting new customers and retaining an existing clientele. For service based providers, such as real estate agents, hair stylists, estheticians, photographers, electricians, graphic designers etc., a blog is a great way to show off your technical skills and industry knowledge. Think of a blog as a way to write your own reviews and show off the skills you want your customers to take note of.

For small businesses that are focused on selling products (particularly online), a blog can highlight new products or limited edition collections, share information about your brand’s inspiration or share insider knowledge on how your products are made or best used.

Utilize content in your overall marketing strategy

Always struggling to find content for your social media channels? A blog is an excellent way to re-purpose content for social media and drive your followers back to your website. Not to mention giving your customers the chance to share this content with their followers thereby increasing your overall reach. This two-way strategy helps to drive both social and website engagement and can help to boost your overall visibility on both platforms.

So now what?

At Empire Collective Consulting, we design blog strategies with your business goals in mind. Our service packages include 500, 1000 and 1500 word content options on a weekly, biweekly or monthly schedule. Want to learn more about how we can elevate your business with a strategic and engaging blog? We’re offering a FREE 30 minute consultation for all new clients, so email us today!