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Our Process

Whether we’re executing strategic and effective media relations campaigns or supporting your organization’s day-to-day communications planning, our primary focus is to collaboratively build, maintain and leverage trust. Whether with staff, internal stakeholders, the general public, government or other external stakeholders, we know that trust is hard won and easily lost.

As a team, we’re process-oriented and strive to streamline communication strategies and team operations. For every client, our goal is to build effective communications materials for the predicted (and unpredicted!) challenges and opportunities that may impact your organization.

When you work with Empire Collective Consulting, you are assigned a single project manager to oversee all your public relations and digital marketing needs. No more booking countless meetings with different members of your marketing team - with Empire Collective, you can trust our team to manage your campaign workflow from start to finish with industry-leading experts or your very own in-house marketing team.

Public Relations

As part of our monthly public relations retainer packages, our clients work annually with the Empire Collective team on [ 4-6 ] strategic public relations campaigns. These campaigns include brainstorming, campaign development, planning and execution and post-campaign reporting.

What we do:

  • Media relations - pitching, media management, media training, spokesperson prep, media conference planning

  • Integrated paid and organic social media campaigns.

  • Experiential events and brand launch events

  • Media monitoring and strategy development.

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Strategic Communications

Is your business growing quickly, and you’re ready for your marketing/public relations campaigns to grow with it? Our Strategic Communications retainer program offers provides senior-level marketing project management with our innovative contractor-first model, saving you time and money.

This package is perfect for the business owner looking for someone to lead their in-house or contractor marketing team.

What we do:

  • Strategic communications planning, including public relations, crisis communications and marketing campaign development.

  • Brand development and rebrand packages.

  • Team leadership and management.

Influencer and UGC

Influencer Relations

Did you know that a reported 75% of Canadian businesses have a delegated budget for influencer marketing? Take the guesswork out of influencer relations with our retainer and per-project Influencer Relations strategies.


All of our Influencer Relations packages include targeted research to find the best influencers for your brand, campaign and messaging development, coordination and post-campaign analytics.

User Generated Content Development

User Generated Content (UGC) is today’s most effective marketing strategy, with Shoppers being 2.5x more likely to say user-generated content is more authentic than brand-created content.

All of our User Generated Relations packages include targeted research to find the best content creators for your brand, campaign and messaging development, content development including captions and Reels, coordination and post-campaign analytics.

These packages are available on a per-project or monthly retainer basis.

Fashion store

Not sure where to start?

With our contractor-based model, the Empire Collective Consulting team provides an expert approach for any size business with our unique and scalable service packages.

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